Mercedes-Benz Global Marketing Forum

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Mercedes-Benz Global Marketing Forum

Oct 23, 2017 5:19 PM

Digital Champion. #acceleratedigital

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Lisbon: The Mercedes-Benz Global held its annual Marketing Forum this year in Portugal, Lisbon. Participating in this Marketing Forum were different marketers from around the World. This event has always been a key activity for the marketers of Mercedes-Benz and is a platform for the participants to gain insights and knowledge of the world of Mercedes-Benz brand and to meet the top management of Mercedes-Benz and the Global teams.

This year’s GMF was based on the Digital theme and many topics discussed and briefed were related to the Mercedes-Benz vision and the digital era. Highlights of the events are first preview of unseen Mercedes-Benz, Mercedes-Benz Brand Ambassadors and the famous GMF Awards. The event was attend by 34 Ambassadors such as Niki Lauda, Mike Horn, Susie Wolf, Garret McNamara , Felix Jaehn, Andreea Badala, Mandy Capristo, Rebecca Lim, Laura Tobon and many more.

The event also had 5 motivational guest speakers such as Neil Harbissom, Ceo Cyborg Foundation, Alissia Iljaitsch,IQ Gemini, Laurent Burdin,Ceo Space & Lemon. And a few more.

The GMF was supported by the presence of the German Head Quarters management. Attending the GMF were Dr. Jens Thimer, VP Marketing Germany, Mr. Benjamin Syrig , Over Seas Marketing Head, Natanael Sijanta , Head of Marketing , Mercedes-Benz Cars Stuttgart Germany.

For the past few years these awards have been highly appreciated among the Global Mercedes-Benz team and have been a source of inspiration for many.

This year the awards were for 3 categories which were:

1) Best Viral (Campaign).

2) Best Laureus/ CSR.

3) Digital Champion.

The 3^rd and Final Category and the final award was based on creative use of the GMF 2017 App. Since the theme and topics of the GMF were all Digital related, hence the app was created keeping in mind the various key points of the digital world that all of the Markets use in the day to day work. The app was created by a German Firm was designed with various elements related to the digital world and utilizing and mastering the app would give the users points and an opportunity to win.

The Marketing Manager of Al Haddad Motors, Imran Sakhawat Ali was the winner who scored 3008 points in the whole competition. The competition was competed between 159 participants from over 100 countries around the world. “I am very proud to be a part of the Mercedes-Benz Family and being able to represent and win on behalf of the Al Haddad Motors Dealer and the GCC”. Said Imran S. Ali. This is a first recognized award of its kind to be coming from the Global Mercedes-Benz to the region.

The management of Al Haddad Motors has congratulated Imran on winning this award and are proud of the achievement.

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