Ithmaar Bank, a
Bahrain-based Islamic retail bank announced today the launch of its
customer-centric chat service on WhatsApp Business social media platform that
will help improve its customers’ banking experience.
Customers will
be able to request for information about Ithmaar Bank products and services, as
well as make general enquiries about branch locations and timings, ATM locations,
Thimaar draw dates and winners list, as well as ongoing promotions and
campaigns. The WhatsApp channel will be available from Saturday through
Thursday, from 7:30 AM to 6:30 PM.
The Bank also caters to the Banking needs of its
customers through continuous engagement on other forms of social media channels
such as Instagram, Facebook, Twitter and Linkedin, reaching a total base of
more than 180,000 followers on all platforms. Currently, Ithmaar Bank is the
most followed Bank in Bahrain on the popular social media platform, Instagram,
with 131,000 followers.
“As part of the Bank’s digital initiatives, we are
pleased to launch our new, customer-focused WhatsApp Business service,” said
Ithmaar Bank General Manager, Retail Banking Group, Mohammed Janahi. “At
Ithmaar Bank, we are committed to becoming one of the region’s premier retail
banks. The WhatsApp Business chat service was developed in line with the Bank’s
commitment to growing closer to its customers,” he said.
“Developing
interactive communication channels is part of our commitment to becoming the
retail bank of choice and to realising our customer’s demands and
expectations,” said Janahi. “The WhatsApp service will provide easy and
efficient communication with our Call Centre and anyone can access the chatting
service by adding the Call Centre number 13303030 to their mobile phone. The
customer will then be able to chat with the Call Centre representative
instantly, during working hours,” he said.
“Customer expectations
are constantly changing and it is our duty, as a customer-centric bank, to
ensure that our customers are provided with the right means to carry out their
banking needs through any form of communication channel,” said Janahi. “The dependency on
mobile phones and mobile communications has become a norm, and the ability to
connect with customers through WhatsApp will enable us to provide customers
with easy access to useful information, creating a superior and seamless
customer experience journey,” he
said.
Ithmaar Bank had
earlier announced the formal appointment of one of the world’s leading banking
solutions experts to help implement a Customer Relationship Management (CRM)
platform upgrade that will put the Bank’s customer service capabilities among
the best in the world.
The
sophisticated new Microsoft Dynamics CRM solution will enhance customers’
banking experience and help introduce new, customer-focused solutions in line
with banking industry trends towards increasing personalisation, security and
mobility, as well as customer engagement.
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