Elan Group, a leading player in media, urban beautification, entertainment, events management sector in Qatar, has signed an agreement with Omani group Tamani Global Development and Investment to set up two Novo Cinemas megaplexes at its upcoming signature developments - Mall of Muscat and Sohar China Downtown Malls.
A diversified Omani enterprise, Tamani Global Development and Investment has multiple world-class commercial, real estate, retail warehouse, health care and hospitality development projects in its portfolio.
As per the partnership deal, Elan Group said it will expand its digital out-of-home (Dooh) networks at these malls.
Mall of Muscat provides visitors with a number of unique attractions and entertainment facilities, such as Oman Aquarium - the largest aquarium in the Middle East and the first-of-its-kind in Oman, the first to open Snow Park in Oman, a world-class Go-Karting circuit, a renowned family entertainment center (Faby Land), a Bowling Center and world-class brands experience.
The Chinese-themed, Sohar China Downtown Mall, offers a unique shopping experience of Chinese products of superior quality, authentic Chinese restaurants and the largest entertainment park in the Batinah region (Funtazmo) at the northern part of Oman. Both projects are expected to contribute to the commercial & tourism development in the Sultanate of Oman.
With a notably underserved theatres industry in Oman, the addition of the two new cinema facilities will boost the average number of cinema seats per capita, offering more choices for entertainment, and contributing to the country’s economic diversification, said a top official.
Sheikh Mahmood Al Jarwani, the chairman of Tamani Global Development and Investment, said: "Joining forces with Elan Group will enable us to cater to the needs of the entertainment and media scenes of the sultanate. We value the importance of Elan Group’s offering and the demand for it in our Omani market."
"Under this agreement, we will create a platform to cater to these dynamic industries ,set new industry standards and will positively contribute towards enriching the visitors’ experience at both of our unique shopping centers: Mall of Muscat and Sohar China Downtown," he added.
Earlier this year, both countries signed a MoU in order to drive bilateral trade and investment relations between them. The joint value of investments between Qatar and Oman has reached over QR5.5 billion ($1.48 billion), according to officials of the 'Qatari-Omani joint entrepreneurs meeting,' which took place in April.
Elan Group CEO Jaber Abdullah Al Ansari said: "A crucial element of our strategy is to grow by entering new markets, and achieving business objectives overseas. We realise the importance of entering the Omani market, and we believe Tamani Global Development and Investment would represent a perfect partner for us there."
Novo Cinemas are known for being one of the top cinema theatre chains in the Middle East, and for providing the most innovative entertainment experience in the GCC, stated Al Ansari.
"Additionally, the new Dooh networks from Elan Group remain the most advanced in the entire region and launching these two new networks in Mall of Muscat and Sohar China Downtown Malls will create an unrivaled advertising experience for visitors and a key opportunity for brands to reach millions of visitors to these two commercial complexes," he noted.
"This will directly contribute to the development of the Dooh advertising sector in Oman," he added.-TradeArabia News Service
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